Programme Summary:
Women today – directly or indirectly- influence 80% of buying decisions for products across all sectors. Women are co-decision makers on everything such from buying a house or car, to investing in financial products, choosing digital products for the family, making decisions on healthcare to booking travel arrangements. Yet most businesses, marketers, and advertisers don’t have a clue how to connect with her. They continue to communicate with women as stereotypes and as a monolithic segment. Find out what you are doing wrong, understand women at different stages of life, what influences their buying decisions and how your brand should communicate and engage with her to build trust – and loyalty.
Formats Available:
1-hour conference/summit presentation | 2-hour conference breakaway session | 1-2 day workshop | Business Coaching
Who is it for:
Multinational Companies | Small Business Owners | Marketers | Advertisers | Content Creators